As we open our 55th season this week, The Florida Orchestra is making a bold and exciting change that will improve your access to a wealth of concert information while reducing our impact on the environment. Now all concert information will be provided via digital program pages.
This change allows us to give you much more than we could ever print in a program book: videos, repertoire and sample music, full program notes, full bios of guest artists, musicians and conductors, venue information and maps, resources about the orchestra, and much more. Everything can be easily updated, so you will always have the latest information.
And it’s all in the palm of your hand on your smart phone, tablet or other device. Our website is mobile responsive, which means it automatically adjusts content to look great and be readable at any point size on any device. In the concert hall lobby, simply scan the QR code with your phone camera and it will take you directly to the program page for that evening’s concert. Click here for an example of our Carmina Burana program page for this weekend.
No need to wait until the concert. Digital program pages can be accessed at FloridaOrchestra.org from anywhere anytime at least a week before the performance. Take your time to read our excellent program notes for Masterworks concerts and get to know the guest artists and music before you go. You’ll also find more resources on our website to enhance your experience, including bios of your TFO musicians, TFO Blog, frequently asked questions, more about our mission and history, and education and community programs.
One of the many benefits of this change: less waste. Program books are useful for a few hours in the concert hall, yet they produce tons of trash. We do our part with recycling and other measures, but as an arts leader in our community, we can and should do more to increase environmental sustainability. Scarcity and high cost of paper also are factors we cannot ignore.
If you prefer to have printed information, you still have that choice. Before the concert, click on the printable program notes with repertoire and print at home. We also will have the program available at TFO’s information table in the lobby, so you may view it or take a photo of it with your phone.
A lot of tradition surrounds playbills and program books, but we believe this change will give you better access to more information and make your concert experience even more meaningful. If you have questions or want to learn more about the digital program pages, please email us at admin@floridaorchestra.org. We value your feedback.
–The Florida Orchestra
